Hearty Senior Management Team
Nora Vakova
Founder & Head Nutritional Specialist
Nora founded Hearty Apetite on the principle that nature provides the blueprint for lifelong health. She leads our nutritional strategy, personally sources the exceptional brands and products we offer, advises clients, and continually researches the latest developments in natural pet nutrition to ensure our range remains at the forefront of pet health.
Preslav Balevski
Commercial Director
Preslav oversees the teams managing Hearty Apetite’s day-to-day operations, account management and purchasing, ensuring seamless operations and providing excellent client service.
Lavinia Engleman
Marketing Director
Lavinia is responsible for Hearty Apetite’s strategic growth, brand positioning and marketing, ensuring every touchpoint reflects the company’s commitment to excellence, innovation and expertise.
Carrina Pritchard
Social Media Manager
Carrina manages Hearty Apetite’s social media presence, creating engaging content, building our community and cultivating strategic brand partnerships that help bring our mission to pet owners across Bulgaria and beyond.
Yanita Nikolova
Varna Manager
Yanita manages Hearty Apetite’s Varna store, providing expert guidance and an exceptional customer experience to help every pet owner find the most suitable solutions for their companion, helping pets thrive.